About the Authors



JOSEMARIA SIOTA | Deloitte Former Consultant. Simastec Director

Josemaria Siota is an expert on creating, managing and sustaining growth for companies worldwide through Technology and Strategy with a team of Deloitte, McKinsey and Google former consultants.

He also collaborates with IESE Business School on research projects related to Strategic Growth. Author of the Amazon Bestseller "Case Interview for Engineers,” he also coaches thousands of aspiring consultants and managers from almost 80 countries from MIT, Stanford, LBS, IESE, and INSEAD.

A former Deloitte consultant, IT Engineer, IESE Business School alumni, he was ranked #1 in his Masters in International Business program.


LUIZ ZORZELLA | McKinsey Former Consultant. Amquant Director

Luiz Zorzella is an expert on new markets, entrepreneurship and growth. He has launched ten market leaders and has helped numerous companies accelerate growth, improve ROI and implement growth-propelling transformations.

A former consultant and expert with McKinsey & Company, investment banker with JP Morgan Chase, and founding partner with IMLA and LifeStats.

Chair of the Brazil-Canada Chamber of Commerce Trade and Investment Committee, mentor at Google For Entrepreneurs Toronto, NEXT, and a frequent speaker on strategy.